With a long background in fashion, Heelgrinder Pop Imagery is the ideal designer for the fashion and style industry. Having created the complete branding campaign for Fashion Week El Paseo, the largest fashion week on the west coast, creative director Stacie Herndon has been in the trenches of fashion, from runway shows, photographer assignments, backstage, and styling. Throughout her tenure as Art Director for Fashion Week El Paseo alone, Stacie designed over 100 pieces of collateral for the fashion, style, and beauty industry.

“In order to be irreplaceable one must always be different.”Coco Chanel

fashion week el paseo 2017 runway program

This is a design piece I did at the end of 2016 that I'm especially proud of. I love the simplicity and abundance of white space, so rare for an event program. It is a larger format, which makes all that luxurious white space possible. I also experimented with angles...

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