Hi! I’m Stacie Herndon Kimrey, and Heelgrinder Pop Imagery Ltd. is my design nom-de-plume and portfolio.
It all started when I designed my first business card at age 9. At that time, I wanted to be an architect, so I opened my own firm, which lasted a few months until I moved on to fashion design (temporarily) and then discovered advertising. I collected binders full of print ads carefully torn from magazines and mounted with rubber cement. My fate was sealed when my neighbor across the street, an art student and forever mentor, gave me a spiral-bound Letraset typography catalog. I was obsessed, and the obsession has never ceased. Office supplies, Pantone books, magazines…building signs, interior design, movie titles, books covers, canned goods…you name it, I soaked in every bit of design that my eyes could see. In high school, on the journalism team, I was one of the last classes to use an actual typesetting machine, photo printer, and waxer. We laid out rules with tape. It was rad. Kids today have it so easy!
Fast forward to 1995. I inherited a cast-off computer and bought a copy of Carla Sinclair’s book, Net Chicks. There was some rumbling in my world about modems and the Internet. Next thing you know I had a 14.4 baud modem and I was connected! Usenet? Cyberpunks? Webgrrls? Alt-dot-whatever? Yes, please! I hooked myself up with a Geocities account (I know, I know) and made myself a web page! Then, somehow I accidentally clicked “View Page Source.” What?!? What on earth is all this…HTML? So I got myself a book on HTML. And started writing code. It took me 7 hours to build my first correct table by hand and I wanted to shout to the world.
I started coding by hand because I didn’t know there was another way. Someone introduced me to Front Page (I know, I know) and it the world opened up to me. I got my first copy of Photoshop (4.0?) and I was off like a streak.
Since I built my first web page in 1995, I have journeyed all over the wild frontier of the Internet. I’m glad that I experienced the thrill of dialing in on a 14.4 modem. I kind of miss the anticipation of getting online. I’m glad that I started by hand-coding, because it makes it easier for me to pinpoint problems with code. I still love to bust out a text editor and look at PHP code til I’m cross-eyed, because the reward is so great. I am beyond thrilled that the line between print design and web design is becoming blurrier by the day.
As a designer, I feel honored to have my experiences cross over from print to web. I am just as comfortable with an X-acto knife as I am with CSS.
Ultimately, I love creating things that make people go WOW! One of the most important aspects of what I do is making my clients’ lives easier and making them look good. Pretty cool stuff :)